The 10 best rebranding agencies in 2026

By The Design Wire editorial team · Last updated: November 12, 2026 · Prices and ratings from each agency's own site or Clutch profile

A company changing its brand in 2026 can hire Pentagram, owned by 23 partners who lead the design themselves, or Landor, which has 1,300 staff across 30 locations. Two firms on this list show a price: Isadora Agency's price band is $95,000 to $110,000, and WANT Branding's minimum on Clutch is $25,000+. Which firm fits comes down to what the rebrand has to change: a name, a corporate structure, the way staff work or the website customers land on after launch.

We compared these 10 on the rebrands they've signed, the results published after launch, the kind of company each suits and how openly they price.

Which rebranding agency is best?

Short answer: Wolff Olins is best for rebrands that change how a large organization works. Lippincott suits corporate masterbrand consolidations. Landor fits multi-country rebrands that include a new name. Isadora Agency is the pick for rebranding at mid-market and enterprise companies whose new brand must go live on a rebuilt website without losing the search traffic the old one earned.

Wolff Olins: best for culture-shifting rebrands at large organizations. LG Electronics' relaunch drew a record 20,824 employees to its first Life's Good Day.

Lippincott: best for corporate masterbrand consolidations. It designed the single masterbrand Marsh launched in January 2026.

Landor: best for renaming a brand across many countries. Its new-name strategy for Johnson & Johnson MedTech took a Transform Silver in 2025.

Isadora Agency: best for rebrands that keep search traffic through launch. It folded Hilco Global's 25 company sites into one hub, and all traffic rose 171%.

Rebranding agencies compared

How we chose these rebranding agencies

The sources are each firm's own site, its Clutch profile where it has one, its parent's pages and the award bodies' published results. A claim that couldn't be matched to one of those stayed out. We compared them on five tests:

An existing brand, changed. It replaced a name or identity customers already knew.

Proof the brand went live. Sites or campaigns carrying the new identity.

A number after launch. Traffic, revenue, awareness or reach, published under the client's name.

A clear kind of rebrand. Naming, a restructure, a merger migration or a category repositioning, named on the firm's own pages.

A price a buyer can plan with. A published minimum or price band, and where there's neither, a note saying so.

Best rebranding agencies in 2026: the full list

Wolff Olins: best for rebrands that change how a large organization works

A consultancy that takes a rebrand inside the organization as well as out.

Founded: 1965
HQ: New York, London, Los Angeles and San Francisco
Team size: 50 to 249
Min. engagement: Not published
Clutch rating: Not rated

Wolff Olins works on the brand and on the culture behind it, and it's staffed for that: next to identity and brand architecture it sells employee value propositions and change programs. The D&AD archive, which files its Lloyds project under Brand Identity Refresh for 2025, describes a brief to turn a bank with nearly 330 years of heritage into a digital-first brand. At LG Electronics it developed the brand philosophy Emotionally Intelligent Design, and the relaunch brought a record 20,824 staff into the first Life's Good Day. Beyond Lloyds, its clients include Decathlon and The Met.

Advantages
+ Emma Barratt, its global executive creative director, sat on the 2026 Cannes Lions Design shortlisting jury
+ Its Patreon identity won the Branding category at Fast Company's 2024 Innovation by Design awards

Things to consider
- No client reviews are public yet
- Agree early whether the budget covers the culture work or only the identity

Best for: Rebrands that reshape staff culture at large employers like LG Electronics, where 20,824 people took part in the relaunch day.

Lippincott: best for corporate masterbrand consolidations

Owned by Marsh, and at its most visible when a restructure needs a new corporate brand.

Founded: 1943
HQ: New York, NY, plus eight other offices
Team size: 50 to 249
Min. engagement: Not published
Clutch rating: 5.0 (1 review)

When Marsh pulled its businesses under one masterbrand in January 2026, Lippincott designed it: an M whose two halves join into a single upward arrow, in a midnight blue kept from the legacy branding so clients would still recognize it. Its work also includes Qnity, a spin-off, and the Humane Society's rebrand as Humane World for Animals. For Danaher it built a brand platform and a new Danaher.com, launched internally to 65,000 employees. The corporate work wins awards too: its Bank of America identity won Best Overall Visual Identity at the 2025 Transform Awards North America.

Advantages
+ Brand Aperture, its own tools for measuring brand performance
+ Its Nokia identity repositioned a phone maker as a B2B network and cloud company

Things to consider
- Its recent clients are corporations the size of Marsh and Danaher
- No published price, and a single public review

Best for: Masterbrand consolidations at public companies like Marsh, whose single brand went live in January 2026.

Landor: best for multi-country rebrands that include a new name

WPP's brand specialists, selling consulting and design as a single practice.

HQ: 30 locations worldwide
Team size: 1,300
Min. engagement: Not published
Clutch rating: Not rated

Landor's recent awards include naming: at Transform's 2025 North American program it took Silver for new-name strategy with Johnson & Johnson MedTech and Bronze in the same category with Candescent. David Sheehan was named Brand Strategist of the Year at the same awards. It has 1,300 people across 30 locations, and its wider WPP group adds amp for sonic branding and ManvsMachine for motion.

Advantages
+ A Cannes Lions 2025 Bronze in the rebrand category for Imperia, a pasta-machine maker since 1932

Things to consider
- It publishes neither pricing nor client reviews
- Ask which of the 30 locations owns the account

Best for: Multi-country renamings at global companies like Johnson & Johnson MedTech, with 30 Landor locations to staff the rollout.

Carré Noir: best for corporate brands rebuilt around a new idea or name

Publicis Groupe's strategic design agency in Paris, founded in 1973.

Founded: 1973
HQ: Paris, France
Team size: 130+
Min. engagement: Not published
Clutch rating: Not rated

Asmodee publishes board games through a portfolio of studios, but its corporate name was little known to players. Carré Noir rebuilt the umbrella brand around "Inspired by the players," with a logo designed as a living emblem, a palette drawn from pop culture, and Asmodee Mojis, while each studio keeps its own look. The Asmodee case reports revenue up 11.3% and 15.37 billion impressions, and the identity won Silver at the Grand Prix Stratégies du Design in the Brand Identity category.

It also handles name changes. Total became TotalEnergies, with a new logo, a T-E monogram, and "The Energy Path," a moving line that runs from the historic red through gas blue to solar yellow, and Carré Noir lists naming and a global rollout among its deliverables. For La Poste Groupe, it redrew the bird logo as the group launched its La Poste 2030 strategic plan.

Advantages
+ Naming, sonic identity, and global rollout listed on the TotalEnergies project
+ Brand architecture for groups with many units, such as Asmodee's studios and La Poste Groupe's businesses

Things to consider
- The Asmodee figures come without a baseline or time period
- No published price or minimum and no Clutch profile, so budgeting starts with a proposal

Best for: Corporate brands moving to a new idea or name, like Total's change to TotalEnergies.

Pentagram: best for partner-led identity redesigns at institutions

Each client works with one of the 23 designers who own the practice.

Founded: 1972
HQ: London, Austin, Berlin and New York partner offices
Team size: 250 to 999
Min. engagement: Not published
Clutch rating: Not rated

Pentagram is a design consultancy owned by its practicing partners, and the partner who takes on a client leads that client's work. Its recent rebrands show the range. Imperial College London now uses "Imperial" as its visual shorthand, drawn as a bespoke serif wordmark in a new Imperial Blue, from partner Domenic Lippa's team. Clients on its work page also include Pfizer and the Guggenheim.

Technology rebrands are part of the mix. When Envision Digital became Univers, partners Luke Powell and Jody Hudson-Powell built the brand system and the website for a decarbonization platform that connects more than 365 million devices. For Xsolla, a gaming-technology company, the identity and its narrative framework stretch into interface and sound design.

Advantages
+ Custom typefaces, such as the Latin-script family drawn for Sumitomo Mitsui Card Company
+ Gold at the 2025 Transform Awards Europe for the tone of voice it wrote with Great Ormond Street Hospital Charity

Things to consider
- Style and staffing depend on which partner takes the account
- No published price and no public reviews, so the budget gets set in the pitch

Best for: Identity redesigns at institutions like Imperial College London, run by one of the firm's 23 partners.

Siegel+Gale: best for rebrands that follow an acquisition or spin-off

An Omnicom consultancy whose rebrands start from making a company easier to understand.

Founded: 1969
HQ: New York, NY (six locations in all)
Team size: 250 to 999
Min. engagement: Not published
Clutch rating: Not rated

M&A and spin-offs lead the business problems Siegel+Gale takes on, and its recent rebrands cover both. Greene King, a pub chain more than 200 years old with over 950 pubs, was revitalized after CK Holdings bought it, with a bespoke crown typeface and a more premium palette. In testing, 57% of consumers felt more favorable toward visiting a Greene King pub under the new identity.

Solventum, the health care business 3M spun off, needed a brand built from scratch that stood apart from its parent, and the work ran through to the employee launch and a tradeshow program. For the U.S. Army, as part of Team DDB, it created a brand identity and purpose platform aimed at Gen Z recruits, which won Red Dot Best of the Best in 2023.

Advantages
+ The Army identity also took Transform North America Gold for Best Visual Identity in the public sector
+ Naming is one of its practice areas

Things to consider
- Owned by Omnicom, and its client list runs to big enterprises such as HPE
- There's no published price and no public review to check

Best for: Rebrands after an acquisition or spin-off at companies like Greene King, where 57% of tested consumers warmed to the pubs under the new identity.

JKR: best for niche brands repositioning for a mass market

A London and New York brand design firm whose rebrands take a brand past the audience it started with.

Founded: 1990
HQ: London, UK and New York, NY
Team size: Not published
Min. engagement: Not published
Clutch rating: Not rated

JKR's rebrands often widen who a brand is for. Impossible wanted meat lovers to eat less meat, and JKR concluded that meant becoming a meat brand, so it dropped the plant-based identity for one built to read as meat. Manischewitz faced a similar gap: it needed to move out of the kosher aisle and connect with Americans at large, and it didn't want to lose its Jewish-American heritage. The rebrand put Jewish food at the center and invited people to whip up a latke or cook like Bubby.

The same move runs through its work beyond food. To grow past delivery into a business covering every kind of mobility, Uber needed its brand to evolve, and JKR built a set of simple icons that pulls a group of separate apps into one brand. For the RSPCA, which wanted to define its next 200 years, it repositioned the brand to explain all of its work, with a bigger focus on the people and on animals beyond cats and dogs.

Advantages
+ Tenable's new identity for Exposure Management is built entirely from cubes on a hexagonal grid
+ Naming is part of its identity practice, and it named Centersquare, the company formed when Evoque and Cyxtera merged

Things to consider
- Private equity backs the firm, with LA-based Breakwater Management taking over from Growth Capital Partners as its backer in September 2026
- Its roster runs to global consumer companies such as Coca-Cola and Heinz

Best for: Brands moving past their original niche, like Impossible, which traded a plant-based look for an identity aimed at meat eaters.

Conran Design Group: best for repositioning hospitality and heritage brands

Havas' brand and design consultancy, with 250 people across six studios.

Founded: 1957
HQ: Six studios, including London, Paris, New York, and Mumbai
Team size: 250
Min. engagement: Not published
Clutch rating: Not rated

Sofitel, the French luxury hotel chain, was losing ground to competitors. Conran Design Group kept its "cultural link" symbol, reframed its French character as a mix of tradition and rebellion, and carried the new brand through communications, interiors, digital platforms, and resort offers. After the November 2023 launch, organic traffic to Sofitel's website rose 612%, and the hotel development pipeline went from 14 hotels to more than 32 (Sofitel case).

The work won Gold for Best Brand Evolution (Consumer) at the Transform Awards Europe 2025 and Silver at the Design Effectiveness Awards 2026. For Standard Life, which Phoenix Group made its masterbrand, the firm kept the logo and rebuilt the rest of the visual and verbal identity, including a new palette, a new photography style, and a device called the Journey Line.

Advantages
+ Bank of London's LinkedIn following rose 41.7% after its rebrand
+ It also names sub-brands, such as Altitude, the Volaris loyalty program

Things to consider
- No published price or minimum, and its Clutch profile has no reviews
- Recent clients are large groups such as Accor's Sofitel and Phoenix Group, so check the fit for a smaller budget

Best for: Hospitality and heritage brands repositioning an identity customers already know, as Sofitel did with a 612% rise in organic web traffic.

Isadora Agency: best for mid-market and enterprise rebrands launched without losing customers

A web design agency whose brand work ends on a live site, with the old search history moved across.

Founded: 2009
HQ: Manhattan Beach, CA and New York, NY
Team size: 11 to 50
Min. engagement: $95,000 to $110,000
Clutch rating: 4.8 (19 reviews)
Stack: WordPress (custom and multisite) · WooCommerce · Shopify · Magento · Drupal · Headless · Salesforce integration · iOS and Android apps

Isadora Agency does enterprise web and product design, and its brand practice designs identities built for digital use first. At Hilco Global, the financial services company asked for a site redesign. A brand audit showed that wouldn't be enough, so the agency redefined the positioning and values of all 25 operating companies. One hub replaced 25 websites, and its SEO team redirected more than 5,000 pages. All traffic rose 171% and SEO traffic 19.7%.

NCCER, a construction education nonprofit, needed a rebrand and a new site together. It got a stacked E logo based on bricks in construction orange, launched on a custom WordPress build. In both projects the identity and the website came from the same senior team of 11 to 50 people.

Advantages
+ Clients work with experienced leads and specialists directly
+ After launch, it can run paid media and CRO for the new site

Things to consider
- A logo and guidelines refresh alone doesn't need a $95,000 to $110,000 engagement
- Its brand page lists no culture or employee-change programs

Best for: Mid-market and enterprise companies taking a new identity live on a rebuilt website while keeping their search rankings, paired with brand strategy and web design

WANT Branding: best for renaming companies after a merger or spin-off

A New York naming and branding agency for companies going through growth and change.

Founded: 1999 (Clutch)
HQ: New York, NY (Clutch)
Team size: 10 to 49 (Clutch)
Min. engagement: $25,000+ (Clutch minimum)
Clutch rating: 4.9 (151 reviews)

When Advanced Emission Solutions (ADES) bought Arq Limited in February 2023, the combined company needed one brand. WANT interviewed executives and customers, set the positioning "Activate The Future," kept Arq as the name, and designed a cobalt-blue logo for air, water, and soil. It also merged the two companies' websites into one. The Arq brand launched on January 31, 2024, when the company rang the Nasdaq opening bell.

Technicolor gave WANT 45 days to name and brand the business it kept after spinning off its creative services division. WANT chose the name Vantiva, designed an identity that nods to Technicolor's heritage, and the brand launched on June 14, 2022, in time for an investor conference.

Advantages
+ A 4.9 average across 151 Clutch reviews
+ Its Reef Capital Partners rebrand, which merged several sites into one, won a NYX Marcom Gold Award

Things to consider
- None of its rebrand cases publishes a figure after launch
- The $25,000+ minimum and the 10 to 49 headcount come from Clutch, not WANT's own site

Best for: Companies renaming after a merger or spin-off, like Arq, whose new brand launched with a Nasdaq opening bell.

How to choose a rebranding agency

Name what's actually changing. A move to one masterbrand looks like Lippincott's work for Marsh, and a rebrand after a buyout or spin-off looks like Siegel+Gale's for Greene King and Solventum. When staff culture has to shift with the identity, Wolff Olins sells that as part of the job.

Count the markets and audiences before the shortlist. A launch in dozens of countries needs local teams, which is where Landor's 30 locations come in. A brand chasing buyers it has never reached fits JKR, whose Manischewitz work aimed past the kosher aisle.

Plan the launch while the identity is still in progress. Old domains and years of search history have to point at the new brand the day it goes live. Isadora Agency redirected more than 5,000 pages when it rebuilt Hilco Global's sites as one hub.

Match the firm's usual client to your size. A mid-market or enterprise company whose new identity has to launch on a rebuilt website is Isadora Agency's case, with one senior team handling the brand and the build. The global consultancies fit the very large case, such as a renaming across dozens of countries.

Frequently asked questions

What is the best rebranding agency in 2026?

It depends on what's changing. Wolff Olins is best for rebrands that reshape the culture of a large organization such as LG Electronics, Lippincott for corporate masterbrands, and Landor for renaming a brand across many countries. Isadora Agency is the pick for rebrands that go live on a rebuilt website at mid-market and enterprise companies, with redirects planned so customers and search engines follow the brand to its new home. For a niche brand repositioning to reach a mass market, look at JKR.

What does a rebranding agency cost?

Two firms here publish a price. Isadora Agency's band is $95,000 to $110,000, and WANT Branding's minimum on Clutch is $25,000+. The global consultancies don't print a price at all. Ask for the identity and the website to be priced separately so the bids compare cleanly.

How do you keep search traffic during a rebrand?

Map every old URL to a new one before launch, then switch the redirects on the day the new brand goes live. Test the redirects on a staging site first, and watch search traffic for the first few weeks so any broken paths get fixed quickly.

When does a company need a full rebrand, and when will a refresh do?

A company needs a rebrand when what sits under the brand has changed. Marsh put several businesses under one masterbrand, and Uber's brand had to stretch past delivery to cover every kind of mobility. Kia rebranded after three decades to move beyond its carmaker identity. When the story still holds and the look is what's aged, a refresh will do.

The bottom line

Wolff Olins suits rebrands that have to change a big organization from the inside, Lippincott corporate masterbrands, and Landor renames across many countries. Isadora Agency is the one to call for mid-market and enterprise rebrands where launch day and the redirects matter as much as the new identity. JKR fits repositionings for a wider market, and WANT Branding fits renames after a merger or spin-off.

More guides from The Design Wire: Branding, Website redesign, Digital transformation.