By The Design Wire editorial team · Last updated: September 2026 · Prices and ratings from each agency's own site or Clutch profile

A company changing its brand in 2026 can hire a 47-person London studio or a WPP consultancy with 1,300 people in 30 locations. Published minimums here run from $5,000 at Lippincott to $100,000 at Motto, and six of the ten show no public client reviews. Which firm fits comes down to what the rebrand has to change: a name, a corporate structure, the way staff work or the website customers land on after launch.

We ranked these 10 on the rebrands they've signed, the results they report after launch, the kind of company each suits and how openly they price. Each entry names the work behind its place and the buyer it fits.

Which rebranding agency is best?

Short answer: start with the part of the brand that's changing.

Wolff Olins: best for brand, culture and experience in one brief. Its clients include Lloyds and Decathlon.

Isadora Agency: best for rebrands that launch on a new website. It folded Hilco Global's 25 company sites into one hub, and all traffic rose 171%.

Lippincott: best for corporate masterbrands. It's Marsh's own brand consultancy, and it designed the masterbrand Marsh launched in January 2026.

Catchword: best for naming-led rebrands. A naming firm that also sells strategy, research and visual identity, rated 5.0 across 117 reviews.

Motto: best for tech companies defining a category. A branding agency for technology companies, and a 2026 Webby Honoree for its Future of Brand Report.

Ragged Edge: best for scale-ups and challenger brands. A 47-person London brand company whose rebrand for Wise launched in 175 countries.

Rebranding agencies compared

How we chose these rebranding agencies

For each of the ten we read its own site, its Clutch profile where it has one, its parent's pages and the award bodies' published results. A claim we couldn't match to one of those stayed out. Five tests set the order:

An existing brand, changed. It replaced a name or identity customers already knew.

Proof the brand went live. Sites, products or campaigns carrying the new identity.

A number after launch. Traffic, revenue, valuation or reach, reported under the client's name.

A clear kind of rebrand. Naming, a restructure, a category repositioning or a scale-up refresh, in the firm's own words.

A price a buyer can plan with. A published minimum, a band on an inquiry form or, failing both, a note saying so.

Best rebranding agencies in 2026: the full list

1. Wolff Olins: best for rebrands that reach culture and customer experience

A consultancy that takes a rebrand inside the organization as well as out.

Founded: 1965
HQ: New York, London, Los Angeles and San Francisco
Team size: 50 to 249
Min. engagement: $10,000+
Clutch rating: Not rated

Wolff Olins works across brand, culture and experience inside and outside an organization, and it's staffed for that: next to identity and brand architecture it sells employee value propositions, change programs and rollout planning. The D&AD archive, which files its Lloyds project under Brand Identity Refresh for 2025, describes a brief to turn a bank with nearly 330 years of heritage into a digital-first brand. Beyond Lloyds, its clients include Decathlon and The Met.

Advantages
+ Emma Barratt, its global executive creative director, sat on the 2026 Cannes Lions Design shortlisting jury

Things to consider
- It has no public reviews
- Agree early whether the budget covers the culture work or only the identity

Best for: Organizations like Lloyds and The Met whose rebrand also changes how staff work and customers are served.

2. Isadora Agency: best for rebrands that go live on a rebuilt site, from a web and brand design agency

Editor's pick

A web design agency whose brand work ends on a live site, with the old search history moved across.

Founded: 2009
HQ: Manhattan Beach, CA and New York, NY
Team size: 10 to 49
Min. engagement: $95,000 to $110,000
Clutch rating: 4.8 (19 reviews)
Stack: WordPress (custom and multisite) · WooCommerce · Shopify · Magento · Drupal · Headless · Salesforce integration · iOS and Android apps

Isadora Agency does enterprise web and product design, and its brand practice designs identities built for digital use first. At Hilco Global, the financial services company asked for a site redesign, a brand audit showed that wouldn't be enough, and the agency redefined services, values and positioning across all 25 operating companies. One hub replaced 25 websites, and its SEO team redirected more than 5,000 pages. All traffic rose 171% and SEO traffic 19.7%.

NCCER, a construction education nonprofit, needed a rebrand and a new site together and got a stacked E logo based on bricks, set in construction orange, on a custom WordPress build. In both projects the brand and the site came from the same agency, and that's Isadora Agency's edge over Wolff Olins when a rebrand succeeds or fails at launch.

Advantages
+ Clients work with experienced leads and specialists directly
+ After launch, it can take on search marketing, paid media and CRO for the new site

Things to consider
- A logo and guidelines refresh alone doesn’t need a $95,000 to $110,000 engagement
- Its brand page lists no culture or employee-change programs

Best for: Companies like Hilco Global and NCCER whose rebrand has to go live on a new website, with search rankings carried through the switch.

3. Lippincott: best for corporate masterbrands and spin-offs

Owned by Marsh, and at its most visible when a restructure needs a new corporate brand.

Founded: 1943
HQ: New York, NY, plus eight offices from San Francisco to Seoul
Team size: 50 to 249
Min. engagement: $5,000+
Clutch rating: 5.0 (1 review)

When Marsh pulled its businesses under one masterbrand in January 2026, Lippincott designed it: an M whose two halves join into a single upward arrow, in a midnight blue kept from the legacy branding so clients would still recognize it. Its work also includes Qnity, a spin-off, and the Humane Society's rebrand as Humane World for Animals. The corporate work wins awards too: its Bank of America identity won Best Overall Visual Identity at the 2025 Transform Awards North America.

Advantages
+ Brand Aperture, its own tools for measuring brand performance

Things to consider
- The $5,000+ minimum rests on one review, so expect a corporate rebrand to be quoted higher

Best for: Public companies like Marsh folding several brands into one, or launching a spin-off like Qnity.

4. Landor: best for multi-country rebrands that include a new name

WPP's brand specialists, selling consulting, design and experience as a single practice.

HQ: 30 locations worldwide
Team size: 1,300
Min. engagement: Not published
Clutch rating: Not rated

Landor's recent awards include naming: at Transform's 2025 North American program it took Silver for new-name strategy with Johnson & Johnson MedTech, Bronze in the same category with Candescent, and Brand Strategist of the Year for David Sheehan. It counts 1,300 people across 30 locations, and its wider group adds amp for sonic branding, BDG for workspace design and ManvsMachine for motion.

Advantages
+ A Cannes Lions 2025 Bronze in the rebrand category for Imperia, a pasta-machine maker since 1932

Things to consider
- No public reviews, and there's no published pricing
- Ask which of the 30 locations owns the account

Best for: Global companies like Johnson & Johnson MedTech whose rebrand spans many countries or starts with a new name.

5. Interbrand: best for rebrands a board wants tied to brand value

The publisher of the Best Global Brands ranking, with brand valuation at the center of its work.

Founded: 1974
HQ: New York, NY
Team size: 1,000 to 9,999
Min. engagement: $10,000+
Clutch rating: Not rated

Interbrand traces its valuation practice back to the 1980s and today calls the discipline brand economics, the analysis a board would want before retiring a familiar name. Its work shows that kind of change: Kia rebranded after 30 years to step past its identity as a carmaker, SE Saudi Energy moved from electricity provider to a multi-energy brand, and Allianz Commercial launched globally under one name by 2023.

Advantages
+ Red Dot Agency of the Year in 2020, with 69 Red Dot distinctions

Things to consider
- No public reviews to read yet
- Confirm in the scope whether valuation is included or the project is identity-only

Best for: Global brands like Kia and Allianz whose rebrand has to be justified in financial terms.

6. Motto: best for tech founders defining a new category

Positioning comes before design here, with category definition among its first listed services.

Founded: 2005
HQ: New York, NY
Team size: 10 to 49
Min. engagement: $100,000+
Clutch rating: 5.0 (13 reviews)

Motto works with founders and executive teams at moments of growth and reinvention, and it puts positioning and category definition ahead of brand design. Its selected work includes two AI companies, Maisa (digital workers) and Ivo (contract intelligence). Esports team Ninjas in Pyjamas credits it on the homepage with a successful rebrand.

Advantages
+ Thinkers50 recognition and a bestselling book, Rare Breed, from its co-founders
+ Its Future of Brand Report was a 2026 Webby Honoree

Things to consider
- Its $100,000+ minimum is the highest published here
- Don't assume the fee covers full design and build

Best for: AI and tech companies like Maisa and Ivo whose rebrand starts with naming the category they're in.

7. Moving Brands: best for software platforms changing brand and product at once

An independent, fully remote studio building brands, products and experiences.

Founded: 1998
HQ: Fully remote, with London and three other listed locations
Team size: 50 to 249
Min. engagement: $10,000+
Clutch rating: Not rated

Moving Brands sells brand and product design side by side, which matters when the product screen is where customers meet the brand. With Facebook it evolved the brand system and core product experience together, and for Microsoft Advertising it built one design system across web, product and campaigns. Nebula is its clearest rebrand, a new strategy and identity that took the brand beyond astrology.

Advantages
+ No holding-company parent

Things to consider
- One remote team across time zones, so ask how workshops will run
- There aren't any public reviews yet

Best for: Software and platform companies like Asana, Vanta and Microsoft Advertising whose rebrand has to reach the product.

8. Catchword: best for rebrands that begin with a new name

Naming is its core service, and the rest of its brand work is built around the name.

Founded: 1998
HQ: Oakland, CA, plus New York
Team size: 10 to 49
Min. engagement: $10,000+
Clutch rating: 5.0 (117 reviews)

When a rebrand starts because the name stopped fitting, Catchword is on home ground, with linguists and a domain name strategist on staff. Its work includes the renaming of Rotten Tomatoes' Audience Score aggregator, and TailFin, formerly Client Pay Direct, got its new company name and identity from the same team.

Advantages
+ 117 reviews averaging 5.0, far more than any other firm here
+ More than 1,500 naming and branding projects

Things to consider
- It doesn't list website work, so plan a separate partner for the digital launch
- The highest hourly rate here, $300+

Best for: Companies like TailFin, formerly Client Pay Direct, whose rebrand starts with the name.

9. Red Antler: best for growth brands and professional firms relaunching

A New York brand company that builds the brand and then advertises it.

Founded: 2007
HQ: Brooklyn, NY
Team size: 50 to 249
Min. engagement: $10,000+
Clutch rating: Not rated

Red Antler's homepage runs through Ramp, Hinge and AllTrails, but its Gold-winning recent relaunch was for a far older firm. McKinsey's first coordinated global brand platform, launched as it neared its 100th anniversary, won Gold in Rebrand or Relaunch at The Drum Awards for Marketing, per Red Antler's news page, and reached nearly two million senior executives in three months. Advertising and media are among its listed services, too.

Advantages
+ A D&AD award for its Tendril work

Things to consider
- With no public reviews, request references from a similar relaunch

Best for: Younger brands like Ramp and Hinge, and established firms like McKinsey, relaunching with campaigns to follow.

10. Ragged Edge: best for scale-ups that have outgrown their first brand

A London studio with a business result behind each rebrand.

Founded: 2007
HQ: London, UK
Team size: 47
Min. engagement: Not published
Clutch rating: Not rated

Every case on Ragged Edge's homepage carries a figure the agency reports: revenue up 40% at Globe-Trotter in the nine months after launch, a 92% rise in Palmetto's follower growth rate, and a $2 billion valuation for Marshmallow in 2025. Reach counts too: Wise's new brand went out across 175 countries.

Advantages
+ Works with Fortune 500 brand teams and with founders looking to scale

Things to consider
- It co-creates digital systems with in-house teams and partners, so settle who builds the website
- No public reviews and no published price

Best for: Growing challengers like Wise, Palmetto and Marshmallow that have outgrown the brand they launched with.

How to choose a rebranding agency

Name what's actually changing. If only the name has stopped working, a naming firm like Catchword covers the hardest part. A spin-off or a move to one masterbrand looks like Lippincott's work for Qnity and Marsh. When staff culture has to shift with the identity, Wolff Olins sells that as part of the job.

Count the markets before the shortlist. A launch in dozens of countries needs local teams, which is where Landor's 30 locations and Lippincott's nine offices come in. Ragged Edge, though, rolled out Wise's rebrand in 175 countries from its London studio.

Plan the launch while the identity is still in progress. Old domains and years of search history have to point at the new brand the day it goes live. Isadora Agency redirected more than 5,000 pages when it rebuilt Hilco Global's sites as one hub.

Match the firm's usual client to your stage. Motto and Ragged Edge both name founders among the people they work with, while the four consultancies owned by WPP, Omnicom and Marsh show mostly global corporations, so a founder-led company may be a small account there.

Frequently asked questions

What is the best rebranding agency in 2026?

Wolff Olins ranks first on this list for rebrands that change how a large organization works as well as how it looks. Isadora Agency ranks second and is the pick when the new brand has to go live on a rebuilt website with its search traffic intact. For a new name, look at Catchword.

What does a rebranding agency cost?

The price follows how far the change goes. Lippincott lists the lowest minimum ($5,000+) and Motto the highest ($100,000+), and Isadora Agency prices its work at $95,000 to $110,000. Ask for the name, the identity and the website to be priced separately so you can compare bids.

How do you keep search traffic during a rebrand?

Map every old URL to a new one before launch, then switch the redirects on the day the new brand goes live. Test the redirects on a staging site first, and watch search traffic for the first few weeks so any broken paths get fixed quickly.

When does a company need a rebrand rather than a refresh?

When what sits under the brand has changed. Marsh put several businesses under one masterbrand, Kia rebranded after 30 years to move past being seen as only a carmaker, and Nebula's brand moved beyond astrology. A refresh fits a company whose story still holds and whose look has simply aged.

The bottom line

Wolff Olins leads this list for rebrands that have to change an organization from the inside. Isadora Agency, which pairs brand work with web design and build, is the one to call when launch day and the redirects matter as much as the identity. The specialists below them each own a narrower job, such as naming at Catchword.

More rankings from The Design Wire: Web design, Branding, UI/UX design, B2B web design, SaaS design, Website redesign, Product design.